Millionaire Demographics
Welcome back to the third part of the series on building wealth and the new millionaires. Today we focus on millionaire demographics.
If you haven’t read the first two articles in the series, do that now. Part 1 introduced you to 5 key strategies from Dividends Diversify to Build Your Wealth. Part 2 introduced you to my mini research study on the new millionaires. The point is to see what we can learn from them. And, what we can learn about them.
WHAT IS THE APPROACH?
I’m comparing today’s millionaires with those highlighted in the book, The Millionaire Next Door. In addition, I am comparing what I learn about their habits to my 5 wealth building principles at Dividends Diversify.
My sources included the following:
- personal finance websites
- wealth management and encore feature sections in the Wall Street Journal
- blogs
- investor profiles provided by mutual fund companies
- discussions with family and close friends
- academic research
- a few associates I consult with regarding their money
After collecting the data over the past year, I put it all together and created a Dividends Diversify new millionaire cocktail.
Are my sources and research methods perfect? Probably not. Are they statistically valid? No. Rather, I think they are credible enough to learn a few things and draw some conclusions about millionaires these days. I call them the new millionaires.
MILLIONAIRE DEMOGRAPHICS
Here is some demographic information on the group I studied:
Marital status: 90% married; 10% divorced and now single. Those married have been so for an average of 18 years.
Average Age: 46 years old with a range from mid 30’s to upper 50’s.
Where they live: Mostly in US urban population centers. Some in the city, most in suburbs. A couple study participants lived in mid-size towns. No one considered themselves living in a rural area.
Working: Yes. At least one partner in the household was working full time. In about 30% of the households the 2nd spouse was also working. If the 2nd spouse was not employed, they were usually a stay at home Mom or Dad. Despite being millionaires, no one considered themselves retired.
Occupation: The overwhelming majority were Corporate professionals. They ranged from managers, directors and senior executives. None owned their own business as their primary source of income. A few had small business initiatives on the side. They mainly consisted of rental properties. There were a few other types of occupations represented like doctors, lawyers and accountants.
Kids: 90% had children. 2-3 was the norm.
Homeowners: 100% owned their primary residence.
NET WORTH
The definition of net worth is all assets including primary residence less liabilities including any mortgage on that residence. On average, the group had a net worth $2.8 million. One outlier was greater than $10 million. If you drop them out, the average was $2.3 with a range from a little over $1 million to less than $5 million.
ACTIVE INCOME
The average household had an active annual income of a little over $300,000. Active income means earnings from their job or active endeavors like managing rental properties. It does not include passive forms of income from dividends and interest.
COMPARISON’S TO THE MILLIONAIRE NEXT DOOR
On average, here’s how my study group (DD study) compared to the demographics from The Millionaire Next Door (MND Book) published in the mid 1990’s:
| Demographic | DD Study | MND Book |
| Millionaire households in US | 15 million | 3.5 million |
| Average Age | 46 | 57 |
| Retired | 0% | 20% |
| Self Employed | 0% | 67% |
| 2nd Spouse Works | 30% | 50% |
| Average Income | $305,000 | $247,000 |
| Average Net Worth | $2.8 million | $3.7 million |
| Median Net Worth | $2.3 million | $1.6 million |
| Homeowner | 100% | 97% |
CONCLUSIONS
The DD study group of millionaires is younger and earns more money. Earnings levels probably have a lot to do with inflation. They have a lower net worth, but being younger have time to catch up. They have not enjoyed the extra 11 years of compounding like the households in the MND.
It appears today that more millionaires are corporate professionals. With more than 4 times as many millionaire households in the US today, they had to come from somewhere. The corporate world is producing a higher share, in my opinion. The rise of the technology sector alone has to account for many Corporate professional millionaires. The likes of Microsoft, Apple, Facebook and Alphabet barely existed at the time of the MND research.
In addition, the economy is now more globalized. Career skills are more advanced and specialized in some cases. These advanced management and technical skills likely pay more than the more homogeneous Corporate skills demanded in the 70’s, 80’s and 90’s when the MND research was performed.
With the rise of the dual income family over the past couple decades, I was surprised to see a reduction in working spouses. And even considering the substantial wealth, every household had at least one working partner.
What do you think about these millionaire demographics? Did any surprises from the data pop out at you?
And don’t forget to come back soon for Part 4 of this series on building your wealth and the new millionaires!
Here is everything published in the series:
Hey Tom, cool stats here. I’m surprised there weren’t any self employed folks in your survey. I thought that is where the money is? 🙂
I will admit my sample wasn’t perfect Mr. DS. The self employed are out there, but I don’t think they are as big a piece of the pie as they used to be. I think much of the growth in the millionaire population has come from those climbing the corporate ladder. Tom
I think the self-employed or entrepreneur folks are the mega/multi-millionaires. There are fewer in terms of households, but the net worth is way up there; at least from what I’ve read on a different trusted blog post. 🙂
I do think you are right again SMM. A lot of readers have commented that my study doesn’t include any self employed. That was partly the data I accessed and partly the fact that the “new millionaire” class those with $1-3MM in assets are heavily represented by people in the Corporate world. Tom
That fits me, corp career, stay at home wife, 3 kids . Except I retired early and live in a rural area.
Hi Steveark, Agree with you. From what I have read on your blog, your characteristics are very similar to the “new millionaires”. Tom
Hey Tom,
I was surprised at the lack of entrepreneurs in the group. My impression is that the upper middle class and wealthy are comprised primarily of professionals, executives, and successful entrepreneurs.
An observation, from the executives I know: some that have highly regimented, corporate-ladder jobs seem more vulnerable to “lifestyle inflation” pressures, and sabotage their wealth-building with clothes, jewelry, and cars. I don’t know if it’s something about the corporate environment (or maybe even more prevalent here in Miami, which can be flashy), but I’ve been noticing it lately.
Cheers,
Miguel
When we get to the spending analysis Miguel, you will see these folks save a ton of money. They don’t scrimp on things that have value in their minds, but also save a lot of their incomes. Tom
Nice stats Tom,
I am surprised 0% self employed I would have expected more like The Millionaire Next Door at 67%. The other stats seemed reasonable to me. looking forward to part 4.
Yes. That seems to be the big surprise. Probably part from where I got my data and part that corporate wealth has come along ways over the past 20-30 years. Tom
Tom,
That’s a lot of research you did. Great job! It’s interesting to know, the home ownership is that high. I just wonder, how much equity those millionaires have in their primary homes. It’s also good to know the average age, and income, very interesting data. Thanks a lot for sharing.
-Helen
Hi Helen, Welcome to Dividends Diversify and thank you for commenting. That’s a great question. In next weeks post, I am going to break down their net worth. Overall, home equity is smaller percentage of the pie. Most of their money is in financial assets. Tom
Nice.!!! My old company Intel is churning out more millionaires today. Thanks to the stock.
Specially, in tech a big chunk of total compensation is made up of stock grants, so when company and it’s stock does well, so does the employees.
Yes. That makes a lot of sense to me Mr. ATM. I think the tech world has created many millionaires over the past 20 years. Tom
Interesting study. Seems the average age is going down. I am sure the FIRE movement has a little to do with that. Although it is fastening that 0% are retired or self employed.
Hey Daze, With the money these folks have I was surprised they were all still working too. Partly due to their young ages that you mention. Have a great weekend. Tom
Hey Tom!!!!
Nice stats here! I enjoyed your previous post as well.
Like everyone else, I am surprised that 0% are self-employed in your data! What happened there? lol.
Given today’s age, it also appears as if a lot of millennials are taking on a few side hustles (outside of RE) that increases their income.
I agree that the rise of tech sectors has given a lot of excellent employment opportunities for our generation today. They also have great benefits and perks for their employees where they can take advantage of!
Many good points you make Ms. Panda. I think one of the things that rings true is the rise of this new Corporate class of millionaires that was much less represented in the Millionaire Next Door. Tom
I like your study! Interesting stats.
The DD sample is obtained from this population?
-personal finance websites
-wealth management and encore feature sections in the Wall Street Journal
-blogs
-investor profiles provided by mutual fund companies
-discussions with family and close friends
-academic research
-a few associates I consult with regarding their money
I think the 0% self employed is an anomaly with all due respect. I often think that blogs are misrepresented of FIRE. I mean, people that are self employed are usually more passionate about their work than people who ‘work for the man’ hence a less need for FIRE. I am surprised by the corporate class and average household income– people are very well paid out there! Does your sample size include CEO compensation and does that skew the average?
Hi GYM, One of the points with the series was to highlight a new millionaire class. One different than the millionaire next door where 2/3 were self employed. It is much more represented by a group that has climbed the corporate ladder. As I mentioned in the the introductory post, my study is far from statistically valid. There were no highly paid CEO’s in the group to sku the average. Mostly managers, directors and VPs and yes they make a lot of money. They have really focused on building their careers. Tom
Hehe oh yes! Sorry my short term memory is not very good, I blame it on sleep deprivation 😉
Not a problem GYM. I’m a complete mess if I don’t get enough sleep. Tom
This is interesting – but surely if they are all married, you need to half the net worths? Or have they already been halved?
I suspect your sample is very self-selecting, from those that publically make these things available, whereas I believe the mIllionaire next door did the full investigative journalist piece and saught people out what would not identify as millionaires.
Hi Ms. ZiYou,
The study is based on household net worth be that one or multiple people in a household. That is similar to the Millionaire Next Door and most macro statistics released on net worth in America.
As I said in my introductory post, my research was far from statistically valid. I recognize that. I do, however, think the millionaire demographic has changed a lot over the past 20-30 years and that is one of the points of the series.
Tom
This fits us as well. But we’re on the young stages of it. $1.1 m and hubby’s 30. He works full time and I work from home. We’re homeowners. Our income wasn’t quite $300 last year but it’s $250ish which is closer than not. No kids yet but maybe in 5 or 10 years.
Hi Lily, Congrats. You and your family are doing awesome. Thanks for sharing your stats. Tom
This makes sense. People that work in the corporate world have monetary incentives like year-end or performance bonuses. Depending on where you rank these could be in the tens of thousands or much much more.
Incentives like these are usually not offered in the public sector.
Very true SMM. Good point. Tom
100% homeowner stat is interesting, but not hugely surprising I guess – especially here in the Australian capital cities, if you’re just paying rent for many years you’re falling behind very quickly! Get that one key asset under your belt and you can put any extra savings away to other investments while your home value almost certainly grows in the background over the long run.
Hi Frankie, Home ownership cuts both ways in my mind. Do it right and it can be a manageable expense. Over purchase and it can be quite a financial burden. Tom
Yes fair point Tom – especially with interest rates so low, and prices so high, it’s easy for people to take on more debt than they can handle. I was unfairly assuming that people are sensible when making significant investments like this…
I understand Frankie. I think that’s a fair assumption for the folks like you that visit here. Just not everyone. Tom