I Love Blue Chip Stocks!
One of the best things I did years ago was start building a portfolio of blue chip stocks. And not just any type of blue chip stocks. Most importantly, blue chip stocks that pay dividends.
I firmly believe buying and holding blue chip stocks that pay dividends is a cornerstone to building wealth. So today I’m going to discuss why I believe that and how to go about it with your own money.
WHY BLUE CHIP STOCKS?
According to Investopedia…
“Blue chip stocks are considered high-valued, supreme long-term investment vehicles. Historically, they have shown to generate growth in long-term portfolios. Blue chip stocks are stocks of well-known and well-established companies. Many blue chip stocks, historically, pay out dividends to their shareholders”.
There are several advantages to investing in blue chip stocks that pay dividends.
Dividend payments are real cash. You can use that passive income for day to day living expenses. Or reinvest it to produce more dividends in the future. Therefore, you have less need to sell shares to get money.
The blue chip stocks I’m talking about usually increase their dividend payments every year. Sometimes they are referred to as dividend growth stocks. The growing dividend helps your income keep up with inflation.
You as the investor focus on a rising stream of dividend payments. Hence, you can be less concerned about day to day stock market volatility. You are getting a large piece of your investment returns in cash every quarter.
On the other hand, the stock price usually goes up as the company raises its dividend every year.
Recurring dividend payments that rise over time are a sign of financial strength. Further, they represent an optimistic view of the future by management.
HOW TO BUILD A PORTFOLIO OF BLUE CHIP STOCKS
Our investing discussion today will follow this outline:
- Searching for blue chips stocks-go global
- Searching for blue chip stocks-know your sectors
- Selecting the right blue chip stocks-know your metrics
- Putting it all together-adequate diversification
SEARCHING FOR BLUE CHIP STOCKS-GO GLOBAL
Living in the United States, I will admit to having a home country bias. US based blue chip stocks that pay dividends are my favorites. The really great ones have a tradition of paying a consistent dividend amount per share each quarter. And they raise that quarterly amount each year.
I like this practice because it provides greater certainty about how much I will get paid and when. Furthermore, I am confident I will get paid more as each year passes. These traits are very helpful when you want to live off your passive income from dividends. Whether that is right now or sometime in the future.
In addition, many US based companies have significant amounts of business in foreign countries. This is another means of attaining global diversification without having to put your investment dollars in non US based concerns.
Many non US based companies pay dividends too. And, for diversification, we do not want to ignore them. However, international companies often pay dividends only twice per year. And those dividend payments often change each year based on actual company profits.
To sum up, we will look for our blue chip stocks globally. But our primary focus will be US based companies because of their consistent dividend paying practices. I like to shoot for 75% US and 25% foreign allocation in my personal portfolio.
NON US BLUE CHIP STOCKS
When it comes to the non US portion of a blue chip stock dividend paying portfolio, I like to stick with ETFs. I prefer individual stocks, but I want to be diversified.
Unfortunately, I can’t follow and analyze enough US and Foreign stocks to do this. Foreign stocks also follow different accounting and financial statement reporting rules. It’s just too much time and complexity for me. I will let the market do the work here with a broad based index fund.
I prefer the Vanguard International High Dividend Yield ETF. This ETF trades under the ticker symbol (VYMI).
Read my VYMI review here
Here are the key attributes of the fund according to Vanguard:
Seeks to track the performance of the FTSE All-World ex US High Dividend Yield Index
Provides a convenient way to get exposure to international stocks that are forecasted to have above-average dividend yields
At a paltry .32% expense ratio, this ETF is a good low cost strategy to get non US based exposure to blue chip stocks that pay dividends.
Now, lets move on to the fun stuff: knowing what sectors hold blue chip stocks. And then picking stocks from those sectors.
SEARCHING FOR BLUE CHIP STOCKS-KEY SECTORS
Dividend paying blue chip stocks often cluster in certain stock market sectors. Let’s talk about these sectors. And provide some examples of companies that reside in each sector.
Utilities & Energy
The global economy runs on electricity, oil and natural gas. These products are about as essential as it gets.
Electric utility companies can be a cornerstone of a blue chip dividend stock portfolio. Here are some examples.
Dominion Energy is one of the largest producers and transporters of electricity and natural gas in the United States utility sector. They also operate one of the largest natural gas storage systems. Annual dividend growth has exceeded 8% in recent years. At the current dividend yield, this company represents an excellent combination of current income and potential dividend growth.
ExxonMobil is the largest publically traded international integrated oil and gas company. The company’s dividend payments to shareholders have grown at an average annual rate of 6.2% over the last 36 years.
Another sector that is essential to our lives is consumer staples. We all need food, beverages and household products to live out life on a daily basis.
Hormel Foods is a Fortune 500 company that manufactures and markets high-quality, brand-name food and meat products. They are known as a dividend King having increased their dividend annually for more than 50 years.
The Clorox Company is a leading manufacturer and marketer of consumer products. Clorox bleach, Pine Sol cleaners and Kingsford Charcoal are a few items in their high quality stable of brands. They have increased their dividend annually for more than 40 years.
I will even throw in a dreaded tobacco company here, Altria. Smoking is quickly going out of style, but this high dividend yield company is moving to diversify into noncombustible nicotine products and marijuana. Like me, you might not like smoking, but I wouldn’t bet against this company.
Technology & Telecommunications
For our next sector of blue chips stocks with rich dividends let’s talk about technology and telecommunications. If I was writing this article ten years ago, this sector would not even have deserved a mention. But now it has evolved and matured to be as essential as any other product or service in our daily lives.
Microsoft develops, licenses, and supports a wide range of software products, services and devices. This iconic tech company didn’t start paying a dividend until 2003. Since then they have increased that dividend payment every year.
And we have to mention Apple. Do you own an iPhone or iPad? Not much explanation is needed about this company’s products. Just about everybody has a smart phone these days. And most folks choose Apple. This blue chip stock only started to pay a dividend in 2012. And each year they increase it by a large amount. Usually, the dividend grows by 10% or more annually. That’s what I like to see.
And all of those smartphones would be useless without wireless connectivity. That’s where a company like AT&T comes in. AT&T is a world leader in communications, media and entertainment, and technology. They have been strategically acquiring companies to grow and position themselves in the future. Acquisitions like Time Warner and DirecTV. And AT&T pays a big fat dividend increasing it annually for more than 30 years!
With the aging of populations in developed countries, health care spending keeps growing. Health care products and services are just as essential to our lives as energy, food and technology.
One of my longtime favorites in this sector is Johnson & Johnson. JNJ aspires to help billions of people live longer, healthier, happier lives through the development and sale of innovative health care products. They are very large and diverse operating in many areas of the health care sector. This company is another dividend King having increased its dividend annually for more than 50 years.
And if we want to get really focused on pharmaceuticals, lets mention Abbvie. AbbVie was founded in 2013. The company was formed through a spin off by Abbott Labs. They own the patent to the blockbuster drug Humira. This company has really grown their dividend fast. The dividend has grown more than 20% in their short operating history as a standalone company.
The services sector is very broad and contains a wide variety of blue chip stocks. They operate both business to business like payroll processing firm ADP. And they can operate business to consumer. The iconic restaurant chain McDonalds comes to mind immediately.
In the industrial space we see companies that are the back bone of industry. This sector can be a little tougher to find good blue chip companies with a long history of a growing dividend. Because these companies are more susceptible to the ups and downs of the business cycle and can be negatively impacted in a recession.
Emerson is another dividend King having increased their dividend annually for more than 60 years! They provide industrial automation solutions to help businesses and countries operate more efficiently. And products and solutions for the commercial and residential real estate markets.
Cummins is a global leader in the manufacture of engines, and their related products and services are essential to that activity. This company powers the trucks and equipment that move goods through the global economy.
And don’t forget UPS if you want to profit from e-commerce!
SEARCHING FOR BLUE CHIP STOCKS- THE ETF APPROACH FOR US STOCKS
You can always augment your individual stock selections with a fund. Because you might want additional diversification. Or you do not want to pick stocks. That’s okay. Vanguard has another great option for you here.
I prefer the Vanguard High Dividend Yield ETF. This ETF trades under the ticker symbol (VYM).
Here are the key attributes of the fund according to Vanguard:
Seeks to track the performance of the FTSE High Dividend Yield Index, which measures the investment return of common stocks of companies characterized by high dividend yields
Provides a convenient way to track the performance of stocks that are forecasted to have above-average dividend yields
And of course with Vanguard you get a super low expense ratio of .08%.
SELECTING YOUR STOCKS
Let’s recap for a moment. We are going global with our blue chip dividend paying stock portfolio. And we achieved our global allocation with the Vanguard International High Dividend Yield ETF.
We have reviewed the sectors and some example companies where high quality blue chip dividend paying stocks reside.
But how do we know a good blue chip dividend paying stock from other stocks. Here are the metrics I like to look at.
Current Dividend yield
Divide the annual dividend payment per share by the stock’s price per share. This gives you the dividend yield. I prefer stocks that range from 2% to 6%.
If it is less that 2%, we are not going to get paid much cash in the form of dividends for committing our investment dollars. In contrast, a dividend yield greater that 6% could indicate too much risk.
What is the stock market telling me that I do not know? Can the company sustain a dividend yield greater than 6%? If the answer is no, we move on.
Personally, I really like dividend yields in the 3-4% range for portfolio income.
Historical dividend growth
I ask myself several questions here. How rapidly has the dividend grown in recent years? Does the company have a long track record of dividend increases? This shows a great commitment to sharing cash with stockholders. And an unwillingness to freeze or cut the dividend when the going gets tough.
Typically you will see that the higher the dividend yield the lower the dividend growth. And the opposite is also true.
My sweet spot for historical and projected dividend growth is 6-8%. That’s nice annual growth in my passive income and usually a sustainable level for blue chip stocks.
Profit trend and revenue trend
I like to see growing profits as indicated by earnings per share. Because dividends are paid from profits. And in order for the company to increase my dividend payments over the long term, profits must grow.
Also, what is the trend in revenue? Costs can only be cut so low and for so long. Expense management is critical to solid long term profitability, but ultimately revenue must grow for sustained long term success.
Dividend payout ratio
The dividend per share divided by the company’s earnings per share gives us the dividend payout ratio. Lower is usually better. But how low should it be? Well, it depends. For more economically sensitive companies like those in the industrial sector, I like to see less than 50%.
For companies in sectors with highly consistent demand for their products and services, like utilities and consumer staple companies, less than 80% is okay with me.
And finally a company’s credit is a signal of financial strength. Can they pay their financial obligations as they come due? It’s similar to your own personal credit score. The big rating firms like Moody’s and S&P do this work for us. I like to see a high rating. This is termed “investment grade”. Most blue chip stocks have an investment grade credit rating.
PUTTING IT ALL TOGETHER
So we know where to find our blue chips stocks. We know how to select those stocks and ETF’s. So let’s put it together and see what it looks like in a model portfolio.
A portfolio such as the one above provides adequate diversification. And it can be fine-tuned to achieve nearly a 4% dividend yield and a projected 6% growth rate in the dividend payments each year.
Not up for picking your own stocks then go the ETF path. Here is what that would look like.
BLUE CHIP STOCKS WRAP UP
To build your investments of blue chip stocks that pay dividends:
- Go global
- Know your sectors
- Consider ETFs
- Pick the right stocks
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I own all the stocks and funds mentioned in this article. It is not intended to be investment advice specific to your personal situation. Invest at your own risk. You are responsible for any investment gains or losses. See this site’s disclaimer policy under the Disclaimer and Privacy tab.